Staying ahead of the game in the dynamic world of e-tourism can be a real challenge, especially for those of us in Africa. E-Tourism Africa aims to provide tourism and ICT professionals with the resources and guidance they need to succeed online. The material in this section is a general overview of the topics covered and resources provided in our training courses. The material was developed by Damian Cook, Managing Director of E-Tourism Africa, and Peter Varlow from TEAM Tourism- both of whom play an active training role in our programmes.

To gain full understanding and make maximum use of these resources, join on of our training seminars, which provide attendees with intensive hands training in online sales, marketing and management skills for both destinations and tourism companies.  Our trainers are experienced professionals with extensive experience working in online tourism around the world, including first hand experience of working in Africa. We use live demonstrations of working websites and technologies and will give you the skills, resources and support to begin making changes to your business and use the web to improve your organization and business.  For full information on our training seminars please see our training section.

The following is a basic  overview of the topics that we cover, complete with more information and advice on each area:

What is Web 2.0 and what does it mean for Tourism?

Current Online Tourism Trends

Social Networking and Tourism

New Technologies for Tourism

Tourism E-Marketing

Destination Management

Customer Relationship management (CRM)

Gathering Customer Data

Email Marketing

Website Design and Management

E-commerce

Managing E-Commerce

Search Engine Optimisation (SEO)

SEO Techniques

Web Content

Content Management Systems

Mobile marketing

Online Advertising

We have a Resource Library with links and contacts for other useful websites and service providers. Also visit the excellent free Online Library provided by Eye For Travel, our event partner, where you can search and access a large collections of reports and resources.