Destination Management

Our conferences and training are based around a central concept of utilizing technology to achieve Destination Management. This means that destinations can develop strategies to manage information about all key products, stakeholders and resources in order to more effectively communicate and promote their messages to the world. This means cooperative use of information and resources within destinations to enable simpler and more streamlined access to tourism by consumers and key partners- reducing roadblocks to better business and more effective management of tourism.

For Africa this will require strategic planning and mutually beneficial partners between the private tourism sector and destination managers and marketers- and cooperation between destinations. Achieving this the chief objective of E-Tourism Africa.

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Travel Distribution

In order to effectively engage in Online Tourism- the sector has to fully grasp the current global shift away from traditional travel distribution channels such travel agencies toward branded Web sites and third-party online aggregators.  Becoming a successful part of these new channels is not a simple process- and informed decisions need to be made to be sure that the online channel delivers you the optimum volume and value of business.

Our events and training address these issues and will help you negotiate this dynamic sector- with presentations from some of the major channels.

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Web 2.0 and Tourism

The Internet is no longer simply a great mass of information- it is a lifestyle tool and accessory. The Web is not only used as a part fo everyday lives, it is controlled, managed and created by its users. XML programming has separated content from from, and allowed information to be created, published, shared, categorized and managed by web users, and through them by vast interconnected social networks.

This meant that cyberspace has become a highly personalized environment, where your interests, tastes and social relationships are paramount, and where the driving force is content- visual, sharable, interactive content often created by its user as blogs, vlogs, user reviews and tags. The implications of Social Network Marketing and User Generated Content for the tourism sector are vast, as both current and potential travellers create publish, share and discuss their experiences- and the path they take to the travel supplier may not be the one you would expect.

Our conferences and training seminars give the trade an insight into this fascinating new environment- and demonstrate how the travel business is conducted in a Web 2.0 world.

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E-Commerce

E-commerce means being able to select, book and pay in ‘real time’ – and is the driving force behind the growth in E-Tourism.  Africa faces a massive challenge in the modern e-commerce marketplace. In the majority of African countries- ecommerce is neither possible nor legal. Basic banking regulations block online payments, and along with it, block business, growth and development. It is vital that Governments and the financial sector across Africa enact e-commerce laws and facilitation for the benefit of their economies, their tourism sector and their future.

Our events address the issue directly, and as we work with local Governments to achieve e-commerce enablement, we also demonstrate the available alternatives and solutions to allow you to sell online in Africa today.

When managing online travel distribution- the key challenge is managing, maintaining and optimizing revenue. This means developing, interpreting, and implementing complex pricing and inventory management systems to be sure that your product is sold to the best volume and value for your business. To achieve this travel suppliers must constantly engage distribution channels to ensure that your inventory is positioned and priced correctly on as many major online travel or destination sites as possible.

One of the best ways of achieving this is engaging third part service providers to manage your revenue streams, optimize visibility, advise on changes and promotional opportunities available and provide performance reporting on your revenues and comparative analysis of your competitors on different distribution channels. Our conferences and training will demonstrate this process and introduce you to suppliers of these services.

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Sales And Marketing

As online travel sales claim a 60% market share and annual sales head towards $100 Billion- the online marketplace for travel has become phenomenally competitive and dynamic- where the stakes change constantly. Modern travel consumers have become used to suing the web as an information and booking tool, and suppliers are now beginning to become aware of what online marketing initiatives actually lead to a converted sale.

Online marketing trends are moving away from basic and unpopular menthods such as banner ads, SPAM mail outs and pop-ups and toward customized, effective, and measurable methods -- such as interactive site marketing, direct functionality, engagement with social networks and new media, search engine optimization and personalized e-mail marketing. Specifically designed online campaigns will identify the right consumer and present them with your products in the right way, at the right time, to acquire new business.

Even more importantly, Customer Management Relations (CRM) systems will profile your client form the very first click and be sure that you retain and grow their future business. Companies now use technology to categorize, manage and communicate with their networked groups of clientele on a highly individual basis. Our conferences and training demonstrate effective and proven e-marketing strategies and introduce you to suppliers who can help you develop your own customized strategy.


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