An awareness of current travel trends helps you strategically plan to market and develop your business. In the competitive online marketplace, a knowledge of the travel scene and current and future developments will help you spend wisely to maximize your sales. Fortunately, in the information rich world of online tourism- there is plenty of data being continuously gathered, analysed and published. The best way to access and utilize is this data is to seek out the work of online travel research professionals.

Eye For Travel, our event partner, undertake highly targeted research and have a free library of resources as well as selling a range of updated reports and white papers.

However, there is a general lack of active and updated information about tourism in Africa- and even more so online tourism. We recognize that if E-Tourism is to become a feasible and sustainable part of the African Tourism sector, there is a need to produce and publish appropriate African based research that can be used to qualify strategic plans and lobby for redistribution of budgets, while identifying challenges and potential solutions.

We are currently planning in conjunction with Eye for Travel and local partners to reverse this situation and carry out Africa specific research into market penetration, tourist demographics and the potential for African tourist products in the modern online market.

If you'd like to help us or have an interest in this project- Contact us.